Studio Publications
The leading publisher of lifestyle magazines
and best selling books in Manitoba.
WHY MAGAZINES WORK
- People trust the information they get from magazines—people choose magazines 43% of the time when asked about where they find the most trustworthy and relevant advertising (32% network TV, 10% internet).
- Product information is less intrusive in magazines- only 7% of survey respondents said that advertising in magazines was annoying vs 51% for network TV and 18% for internet.
- People are motivated to purchase products they see in magazines—44% of people select magazines as the medium that contained advertising that led them to a purchase vs 34% for network TV and 6% for internet.
- Custom magazines give people the ability to be in control of what they read, when they read it and how they react to the information provided. This means that the message is received in a positive manner allowing for a strong relationship between you and your new customers.
